Why Persistence Matters in Today’s Real Estate Market
The real estate market has changed, and so has what it takes to sell a home successfully.
A couple of years ago, we often saw homes sell the same day they were listed, with multiple offers, bidding wars, and buyers willing to purchase without conditions. While that was exciting for sellers, it wasn't a typical market—and it certainly isn't the experience every seller can expect today.
In a more balanced market, buyers have more choices, take their time making decisions, and often have greater negotiating power. For sellers, that means pricing, presentation, marketing, and communication matter more than ever.
So, here's a question worth asking: Is your Realtor simply listing your home, or are they actively working to get it sold?
Real Estate Is More Than Putting a Sign on the Lawn
Listing a property on MLS® is an important first step, but it shouldn't be the entire marketing plan.
Selling a home in today's market requires a thoughtful strategy, consistent effort, and a Realtor who understands that every property—and every seller's situation—is different.
It means looking beyond the initial listing launch and asking what else can be done to attract the right buyer. Are we pricing the property competitively? Are we highlighting the features buyers value most? Are we creating opportunities for people to see the home in person? And are we adjusting our approach when needed?
Sometimes, the right buyer doesn't come along in the first week. Sometimes, it takes patience, persistence, and a willingness to keep showing up.
98 Days on the Market—and We Never Gave Up
We're excited to share that our Arbour Lake listing has officially sold after 98 days on the market!
Even better, we sold it 24 days faster than a comparable property in the same complex. In a market where buyers have options, that's something worth celebrating.
But what happened behind the scenes is just as important as the sold sign.
We made a commitment to our clients that we would do everything possible to get their home in front of qualified buyers. One way we followed through on that promise was by hosting an open house every single weekend until the property sold.
Yes, every weekend!
We didn't decide that one or two open houses were enough. We continued creating opportunities for buyers to walk through the door, experience the space, and picture themselves living there.
And you know what? Our open houses were consistently busy.
Why Open Houses Still Matter
In a world where buyers can scroll through hundreds of listings online, it's easy to underestimate the value of seeing a home in person.
Photos can capture a room, but they can't always communicate how a home feels. Buyers need the opportunity to explore the layout, appreciate the natural light, imagine their furniture in the space, and decide whether the property feels right for them.
Every visitor is an opportunity to make a connection. Some buyers are just beginning their search, while others may be ready to make a decision. A visitor might even be the perfect buyer who simply hadn't considered that particular property until they walked through the door.
And sometimes, all it takes is one family to fall in love with a home and make an offer.
Of course, open houses aren't a guarantee of a sale. They are one part of a broader marketing strategy. But when combined with appropriate pricing, strong presentation, online exposure, and consistent follow-up, they can help create valuable opportunities.
What Should You Expect From Your Realtor?
Your Realtor should be doing more than waiting for the phone to ring.
You deserve someone who understands your goals, communicates regularly, monitors the competition, reviews market feedback, and is willing to put in the work even when the sale takes longer than expected.
That doesn't mean every property needs an open house every weekend or that more activity automatically guarantees a better result. It means having a plan that makes sense for your property, understanding what the market is telling us, and being prepared to adapt.
Most importantly, it means having someone who remembers that this isn't just another listing. It's your home, your investment, and your next chapter.
Persistence Makes a Difference
Real estate isn't always about selling in a day or celebrating multiple offers. Sometimes success means staying committed for 98 days, continuing to create opportunities, and following through on the promises made to your clients.
We're incredibly grateful to our Arbour Lake sellers for trusting us throughout the process. Their home is sold, and we're reminded once again that hard work, consistent effort, and a people-first approach still matter.
Thinking about selling your home in Calgary or the surrounding areas?
Before choosing a Realtor, ask about their marketing plan, how they'll keep you informed, and what they'll do if your home doesn't sell right away.
At Russell Realty with CIR Realty, we believe selling your home deserves more than a listing and a little luck. It deserves a strategy, honest communication, and a team that's willing to keep showing up.
Because real estate isn't just about transactions. It's about people, relationships, and doing what we said we would do.
Carl & Gwen Russell | Russell Realty with CIR Realty
Calgary & surrounding areas
